Hi, I’m Samaneh, a B2B Digital Marketing Specialist with an academic background in Digital Marketing from Manchester Metropolitan University and nearly a year of professional experience at C. R. Laurence of Europe, part of an international B2B company headquartered in the US. My background also includes seven years of broader marketing and digital experience across B2B environments.

In my current role, I execute digital marketing activities for two CRL divisions simultaneously, working across separate digital channels and delivering tailored social media content, email marketing, website content, and performance reporting for each division and its B2B audience.

I’m passionate about content, data, and audience behaviour. In B2B marketing, I focus on creating useful, relevant content for professional audiences and using data and audience insights to improve digital marketing across different channels.